Postcard for New Year

• Design: Mela Köhler (1885–1960)
• Printers: Postkartenverlag Brüder Kohn (B.K.W.I.)
• 1911
• Color lithograph on cardboard
• Leopold Museum, Vienna

This postcard was designed by Mela Köhler, a fashion designer and illustrator of the Vienna Workshop. Postcards were suitable medium for advertising the workshop. In this New Year’s card, Köhler depicted a woman dressed in fashionable muff, hat, and coat in front of a pattern of mushrooms and leaves. The printer of this postcard, Brüder Kohn, greatly contributed to the production and distribution of postcards, which subsequently became a popular form of art in the early twentieth century.